Conserve (NGO)

In 1998, when the Delhi government launched the Bhagidari, asking its citizens to participate in civic initiatives bear, Anita Ahuja and her husband-IIT graduate Shalabh the challenge and launched preserve. With a seed grant from the US Agency for International Development (USAID), the duo began advocating for waste management through seminars and workshops.
Preserve began in the living room of some friends who took Anita Ahuja issues such as wastewater and waste. In synergy with local well-being of residents (RWA), would also collect waste Ahuja multiple columns in a park and then take it apart. Wet food waste would be turned into compost, while rejecting as dry polythene bags would be on page . This project was not enough work, but led her to the idea of ​​doing something about plastic bags.
Over two years Ahuja experimented with bags of recycling. She tried to weave them together to create a tarp-like cover for the huts of the slum dwellers. Another time she tried pasting pieces of polyethylene on canvas and cardboard. She saw that the thicker tissue can be used to Bric-a-brac, such as pens and folders, and realized she had finally found a recipe for success when his home-made products has become a popular exposure to the U.S. Embassy in New Delhi. She decided to venture into accessories.
Ahuja project has created jobs for tens of disadvantaged people and also becomes a solution to the problem of plastic waste. The range has been expanded with the creation of shoes, handbags, jewelry, lamps, boxes and books .